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Bills Fieldhouse to Get a New Name in 2011

This season the Bills Fieldhouse will have a new name. It will now be known as “The Bills Healthy Zone.”

The Buffalo Bills have struck a naming-rights deal with BlueCross BlueShield of Western New York to change the Bills Fieldhouse to “The Bills Healthy Zone.”

Terms of the marketing package were not disclosed. The structure, which sits next to Ralph Wilson Stadium at the team’s Orchard Park complex, is used for team practices and numerous other community camps and clinics.

The Bills administrative offices will also have main entry signage reflecting “The Healthy Zone” verbiage. The Bills charging buffalo logo and the BlueCross BlueShield logo will accompany the wording on the signs.


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One Response to “Bills Fieldhouse to Get a New Name in 2011”

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