July 18th, 2009 
Matt Loede 
Posted in The Bills have a new marketing deal when it comes to tickets as reported on by Business First of Buffalo:
The Buffalo Bills have signed a marketing deal with OptionIt Inc., making the Chicago-based company the NFL team’s official “ticket option” provider.
Terms of the contract were not disclosed.
OptionIt said the deal will give fans a new method of purchasing tickets for Bills’ home games during the 2009 season, including the Dec. 3 game against the New York Jets at the Rogers Centre in Toronto, Ont. The company, through its proprietary platform, allows customers to purchase options on event tickets. Once purchased, the option can be exercised to buy the ticket at face value, or it can be sold through the OptionIt platform. Each option is linked to an actual ticket provided by the rights holder. When the option is exercised, the transaction is completed through the Bills’ primary ticketing provider, Ticketmaster.
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